We envisioned Bruma as an innovative lighting system that would use creative scenic illumination patterns to help revitalize public spaces as focal points of social interaction and successfully applied to the first public tender for Incentivizing Creative Cultural Industries in 2019. Naturally, we were very excited to respond to an invitation to elaborate on our experiences from this project at the educational event that the Center for Creativity has organized to support the potential applicants to this year’s edition of the public tender.

At the conference, which also featured Zoran Poznič, the Minister of Culture, among its speakers, Gašper Puhan, the CEO of GeoEnergetika, talked about our drives behind the project, our cooperation with our mentor and the contractor from the creative cultural sector, as well as the project’s progress since its approval. We were very happy to report that our team has now reached the prototype phase of development and showed the first images of our prototypes.

Subsidies that encourage cooperation between business and creative sectors offer numerous benefits and synergies to both parties. For the creators, they are a way to capitalize on the ingenuity of their ideas and ensure financial security. For the companies, they offer not only an opportunity to organically infuse their business models with creative elements, but also the chance to develop projects with large potential, but also a high amount of risk and that they might otherwise not be able to undertake.

The development of Bruma, which is scheduled to conclude by the end of April, is co-financed by the Republic of Slovenia and the European Union under the European Regional Development Fund (ERDF).